Clark University: User Interviews, Journey Maps & Sitemaps

Clark University was a great project to work on because we did a lot of in-person interviews early on. Once we signed the work we headed down to Worcester, MA to meet with the stakeholders from Undergraduate and Graduate schools, Admissions, Athletics, and several others. We set up three student interview groups; 13 undergraduate students, 14 graduate and 17 prospective students. We were able to gather a lot of information from the students about their experience using the website, their experience with Clark as a whole, and what the school means to them. From their we created four users, and diagramed their actions in a journey map. I took all that content and created a sitemap to best reflect the needs of all of our users.